Midwife to marketer
Hi, I’m Amy. I fell in love with business by building my own, and now I bring marketing, AI and a whole lot of heart into yours.
I didn’t come from a business family, and it’s definitely not how I was wired. Everything I know, I learned from scratch, the long way, and loved every bit of it.
Where it started
Natural Birth Co.
For 8 years I was a midwife. Alongside that, for 5 years I ran Natural Birth Co., helping women and their partners prepare physically and mentally for natural birth, with yoga, pilates and midwifery-led workshops.
It was the most fulfilling, purposeful thing I’ve ever done. Through the podcast, the classes and the workshops, I got to positively affect so many women and families. And it taught me one of the biggest lessons of my life: a key part of being happy is giving to something outside of yourself.
300+
Women and families supported
1,400+
Pregnancy, mums and bubs yoga and Pilates classes taught
50+
Natural birth workshops held
Top 10%
The NBC podcast, internationally
From birth classes to business models
Natural Birth Co. is where I discovered business, and marketing with it.
Growing NBC by myself opened up a whole new world: strategy, money, finance, business models and how they actually work. It became a big interest, a big love and a big challenge, all at once.
I learned it all from scratch. A ridiculous number of podcasts, books and courses, heaps of business friends, and plenty of trial and error. That’s still how I work today. If I don’t know it yet, I figure it out, through rigorous research and one of my favourite sayings: ‘act, learn, pivot’.
Why marketing (and AI)
At the start of 2025 I became an online business manager, truly open to doing all of it and wearing every hat.
Along the way I realised what lights me up most: marketing and the human psychology behind it, how much AI can enhance it, and getting to use my creative writing every single day. So that’s where I’ve fine-tuned my work. Marketing, SEO and Google Business, websites, software integrations, and bringing AI into the businesses I work with.
Human psychology
Why people stop, feel, trust and buy. It's the part of marketing I find endlessly fascinating.
Creative writing
Words that sound like you and make people feel seen, not words that sound like a brochure.
AI
Let the humans do what we do best, connect, feel, build trust, and the robots do what they do best, the monotonous, repetitive tasks. Fold time, catapult productivity.
Figuring stuff out
Learned from scratch, trial and error included. If I don't know it yet, I'll work it out, with rigorous research and my favourite saying: act, learn, pivot.
Connection
Marketing is people talking to people. I care about the humans on both sides of it.
Why I’m still here
I started for the freedom. I stayed for the work.
I originally started this business so I could travel and earn money while I worked online. My travels are over, and I’ve kept it anyway, because I love it so much. I’ve got no plans to change that any time soon.
I love helping you build your dream business, and having a hand in your goals.
“Your very own nerd in the back of the office, who loves the consistency game and working on weekends to get you to your business goals.”
Let’s build your dream business.
Start with a 4-week trial. Book an enquiry call and tell me what you’re imagining.
Enquire now ↗